Flores Named New Healthy Start Program Director

Photo: Araceli Flores

BCFS Health and Human Services (BCFS HHS) has named Araceli M. Flores as the new program director for its Healthy Start program, which has played a major role in ensuring thousands of healthy babies were born from families living in Webb County colonias.

“Araceli brings a ‘get it done’ leadership attitude, combined with the caring nature of a nurse,” said Terri Hipps, BCFS HHS Executive Director of the Community Services Division. “No doubt these traits, combined with her many years old experience in health care, is going to make her a great leader of our Laredo operations.”

Flores is a registered nurse with 17 years of experience delivering and directing efforts to bring compassionate care to children and families in Laredo.  She previously served as a board member for the Salvation Army, participated in Leadership Laredo and was a Laredo Medical Center Healthy Woman Advisory Council Member. She attended Laredo Community College and earned a certification in forensic nursing from Kaplan University before earning a BSN from Texas A&M International University.

BCFS HHS’ Healthy Start program was established in Laredo in 2001 as an effort to decrease disparities in access to maternal and child healthcare. Since transportation is limited or nonexistent for many families served by BCFS HHS, Healthy Start travels to clients, providing mobile medical care, case management, and other comprehensive services to Colonia residents along the U.S. border with Mexico. Thanks to the program, more women in Laredo now receive prenatal care than ever before.

Women who are pregnant or have a child/children younger than 2 years of age are eligible for free services. Services provided by BCFS HHS include:

  • Prenatal and postpartum care via mobile unit
  • Health education and parenting education
  • Pediatric services
  • Laboratory services
  • Pharmacy services
  • Mental health services
  • Outpatient case management services to address the medical, social, financial, educational, legal, housing, parenting and employment areas of the served families