BCFS Names Reyna EVP-Public Affairs & Communications

Photo: Marilu Reyna

SAN ANTONIO – BCFS has named Marilu Reyna as Executive Vice President − Public Affairs & Communications. In this role, Reyna will oversee government relations, media, communications, global branding, marketing and development for BCFS − an international system of health and human service non-profit organizations that serve children, families and individuals in need across the U.S. and abroad.

Reyna is taking over for Krista Piferrer, who is stepping down to spend more time with her family and young children after leading the agency’s public affairs and media efforts for more than seven years.

“BCFS charges forward, with great urgency and without hesitation to fill voids and address the unmet needs – whatever they may be – of children, families and communities in need around the globe. With this mission, it takes a quick, strategic thinker and keen communicator to be able to tell the story of our diverse work to audiences that span from children and families in the neighborhoods we serve, to local, statewide and national media outlets, to congressman and senators and beyond,” says Kevin Dinnin, BCFS President & CEO. “Krista spearheaded important efforts that defined and refined the image of our BCFS system, and I look forward to Marilu bringing this work to the next level.”

Reyna joins BCFS with more than 25 years of communications, marketing, and development experience in non-profit organizations and institutions of higher education. Most recently, she served as the Associate Vice President for University Communications and Special Projects for Texas A&M University-San Antonio, where she directed and supervised the institution’s public relations, media relations, advertising, branding and visual identity, university website, social media, publications, and special events.

Reyna holds a Master’s degree in Communication Studies from St. Mary’s University and is certified in nonprofit management.

For more information about BCFS, visit www.DiscoverBCFS.net.

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BCFS is a global system of health and human service non-profit organizations with locations and programs throughout the United States as well as Eastern Europe, Latin America, Asia and Africa. The organization is a national leader in medical sheltering and emergency management and response, providing critical emergency support services to federal, state and local governments. BCFS also provides residential services and emergency shelters for children who are abused or neglected; assisted living services and vocational training for adults with intellectual disabilities; mental health services for children and families, foster care and adoption services; medical services; early education; transitional living services for youth who are at-risk and those in the juvenile justice system; residential camping and retreats for children and families; and international humanitarian aid for children living in impoverished conditions in developing countries.